Marketing Leader

- Wingham, ON
  • Do you want to work with an organization that empowers you, encourages you to think strategically and creatively and has THE BEST team environment?

  • Are you an energetic person that is focused on bringing the best to the people you serve?

  • Is AWESOME a word that would describe you?

If yes, please keep reading… this is your new home!

Britespan is looking for a seasoned, energetic and passionate Marketing Specalist to join our growing team as the Marketing Leader. We are quickly becoming the fastest growing manufacturer in the fabric building industry, and need skilled, passionate individuals to join our growing team! Britespan offers competitive wages, health benefits, and pension.

Title: Marketing Leader
Reporting Manager: President
Direct Reports: 1+; Digital Marketing Specialist

Salary: $75,000 – $95,000
Primary Location: 688 Josephine Street, Wingham, ON
Standard Hours: 8 am – 5 pm; Monday – Friday
Travel Requirements: May be required to travel throughout Canada and US to support business needs.
Ability to work Remote: As per company policy
Job Type: Full-time, Permanent

Why Britespan?

  • Work as part of a fun and engaging team out of our corporate office
  • Freedom in creativity
  • New and challenging work (not repetitive!)
  • Experience new markets and products on a regular basis
  • Always busy; never a dull moment!
  • Be part of the team driving R&D and CI initiatives
  • Great work and intellectually challenging
  • Small, friendly team environment
  • Competitive pay
  • Annual clothing allowance
  • Advancement Opportunities
  • Great Corporate Culture
  • Employee appreciation events
  • Engaged in community support / engagement initiatives
  • Growing company & industry
  • Benefit and Pension

Position Summary:

Reporting to the Managing Director of Global Sales and with the support of the (Digital) Marketing Coordinator, the Marketing and Communications Leader is responsible for developing and implementing companywide marketing activities including social media, corporate image, website, SEO campaigns, and much more while working collaboratively with internal and external stakeholders and vendors to manage projects. International travel for dealer conferences, endorsements, content creation, tradeshows, etc. is a requirement of the role.

Position Qualifications:

Education & Knowledge

  • A bachelor’s degree in Marketing, Communications, Business Administration or college diploma with extensive experience in one of the above fields



  • Results oriented with proven leadership skills in a customer-focused business
  • Highly creative and innovative
  • Strong analytical skills and data-driven thought proccess
  • Understanding of market trends, customer needs, and industry best practices
  • Ability to develop and execute long-term innovation strategies that drive business growth
  • Track record of leading and managing high-performing teams, coaching, and developing team members, and fostering a culture of innovation and collaboration
  • Ability to prioritize and manage multiple projects simultaneously and deliver results against aggressive timelines in a fast-paced, dynamic environment
  • Passion for innovation, entrepreneurial spirit, and a strong desire to make an impact.
  • Curious and constantly exploring new ideas and approaches to drive growth and transformational change
  • Must be a self-starter with an ownership mindset; passionate, proactive, and performance-driven, with a bias for action


  • 10+ years of experience in a senior marketing role
  • 5 years’ experience overseeing marketing department (similar role)
  • Exceptional experience managing people and process
  • Working with marketing automation platforms
  • Proficient managing Google Ads, WordPress website templates, CRM platforms (HubSpot, Microsoft Dynamics)
  • Creating marketing material using Adobe Creative Cloud
  • Organizing tradeshows
  • Social media marketing, both paid and organic
  • Experience using Canto – Asset
  • Agricultural / building sector background – Asset


  • Excellent verbal and written communication skills
  • Creating writing
  • Ability to communicate complex ideas clearly and persuasively to executives, cross-functional teams, key stakeholders and external partners
  • Ability to develop positive and constructive external and internal relationships
  • Bilingual (English & French) – Asset


  • Designs and executes effective campaigns to market new and existing products; identifies key performance metrics and undertakes regular analysis to track the effectiveness and measure the ROI of marketing campaigns and strategies
  • Identifies target markets and develops effective social media strategies to communicate and connect with various market segments; develops and administers a comprehensive marketing database for the collection and analysis of demographic data to build a solid understanding of our customers
  • Manages Britespan’s internet presence including overseeing the websites and employing best practices for search engine optimization
  • Provides quality assurance oversight to ensure that messages and materials are accurate, appropriate, and consistent with the brand
    Seeks out and builds effective relationships with vendors & suppliers of marketing products/services
  • Monitors market trends and activities of the competition to identify opportunities/key issues
  • Prepares the corporate marketing budget for executive approval; effectively manages the budget and provides quarterly budget updates
  • To ensure that Britespan is widely recognized as the premiere brand of fabric buildings in the geographic areas in which we operate
  • To contribute to a culture of high performance and continuous improvement
  • Maintain knowledge of Britespan’s products and services as well as being responsible for brand management and corporate identity
  • Work closely with third-party agencies and manage all special projects
  • Troubleshoots and manages Britespan’s CRM platform
  • Coordinate customer video recording/collection; works with marketing coordinator to guide content editing, producing, and promotion
  • Other duties as assigned

Working Conditions / Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The work environment characteristics described here are representative of those an employee encounters while performing essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

  • Walking or other means of transport
  • Standing
  • Sitting
  • Kneeling
  • Bending / twisting
  • Lifting / carrying
  • Use of upper extremities
  • Stair climbing
  • Travel: to work, within facilities, within province, international **Unchaperoned


  • Follow the guidelines outlined in the Occupational Health and Safety Act
  • Encourage fellow employees to work safely and to report hazardous or unsafe conditions immediately to their Supervisors
  • Follow all company policies and procedures including wearing all required PPE

About Britespan Building Systems Inc.:

Britespan has been in the steel-framed fabric structure industry since 2010 and offers the widest product line available today. We design, engineer and manufacture each product line in-house. With Authorized Dealerships across North America and Europe, Britespan is rapidly growing their global presence.

We thank all applicants for their interest, however, only those short-listed will be contacted.

Interested in applying?

Please fill out the following application and attach your resume:

If you have any problems attaching your resume to the application, please send the resume to the email below with the subject: Marketing Leader

Referral Bonus Details: In your application email, please put the name of the person you are referring as it appears on their resume. If multiple applicants, whom are hired, refer another applicant, the bonus will be paid to the 1st person to refer the applicant. The bonus shall be paid upon completion of the referred applicants probationary period.



We thank all applicants for their interest, however, only those short-listed will be contacted.


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